The American Air Museum redevelopment is an exciting project that aims to refresh and refocus interpretation of its world class collection of American military aircraft. The collection, housed in an outstanding example of contemporary British architecture, tells the story of US air power and its relationship with the United Kingdom. The museum also stands as a memorial to c.30,000 US airmen and women who were killed serving in the United Kingdom during the Second World War.
Our approach retains and celebrates what is already popular within the museum whilst widening the appeal with integrated interpretation that highlights the human stories, historical context and personal experiences of the men and women involved, creating a more direct and emotional connection between audiences and exhibits.
The project supports a central role for the museum's website and the ongoing volunteer research project attached to it. The website is a vehicle for containing and cataloging stories and information, building to become a substantial asset for the museum. As such it’s presence within the museum is rightly seen as central to the visitor experience. The link between virtual and physical space is a key area of of innovation for the project, allowing new content to be generated by volunteers and subsequently represented within the Museum.